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Background

 

The Solution

The Solution is to design a donation site as a gate keeper to connect different types of donors to their interested charities and causes. As an intermidiate platform, Giving As We Go. Org would be able to learn from the data and find the best matches for both the donors and the charities, and the same time, create a reliable donation environment by ensuring the data privacy of the users.

 
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The Process

 
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To build the donation platform, I approach the solution by asking three key problems:

1. How could our new service interact with the outside world and take advantage of the established ecosystem and resources?

2. How could we find the best matches for both the philanthropies and the donors in the most effective way?

3. How can we channel the good energy and keep the momentum going?

By tackling each problem, I would be able to map out the system, manage the information architecture and design the interfaces step by step

 

  1. How could our new service interact with the outside world and take advantage of the established ecosystem and resources?

💡Zoom Out & Think Big

The brief of design is clear and simple: To design the interface of a donation website that could enable the registered users to make donations and enable the philanthropies to share their stories and better receive the money. However, there is no way that the new service could stand alone. So I start by putting this donation platform into a map of the existing services. This would help Giving As We Go.Org to take advantage of the ecosystem to draw attention from our potential users, and at the same time, maintain the stickiness of our members.

 
 
 

💡Break it Down & Define the Task

After mapping out the system and resources. It is time to think about how we want different users navigate themselves through our service. A Task flow would be perfect for me to think through all the experiecnes and features before I further structure the websites.

 
 
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2. How could we find the best matches for both the philanthropies and the donors in a most effective way?

To design a gate keeper donation service, the first problem to tackle would be how to help the donors and philanthropies to find their best matches in order to increase the donations and enhance the experience.

 
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💡 Help the users make the decision by providing them certain information at key moments

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💡 Design the process of the philanthropies creating the megadata and assigning it to content in order to match them in the future with the user preference

The process of creating the metadata and assigning it to content in order to match them in the future & building and curating archives filled with content, and make all the published press or donations well-maintained

 
 

- Philanthropies: Create the Contents

choose one or more appropriate taxonomies for a website or app based on the mental model of their target audience. They may then “tag” content with metadata

- Preference Setting

Accordingly, the donors would be able to set their preference in their profile page using the same elements/keywords as the campaigns were created. As a Gate keeper, GAWG would also use the history data to help the users to save their time and get the best matches if they allowed.

 
 

3. How can we channel the good energy and keep the momentum going?

💡 Get insights from their own history

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