THE SOLUTION
We have all experienced the sweet service in the hotel. However, the hotels are actually spending much more money than they expected on the amenities, and it makes them run counter to the current trend of the hotel industry to integrate sustainability into their business. On the other hand, though the customers claim that they are aware of putting lowing carbon footprint on their trips, they actually consume more and more disposable items in a hotel stay in recent years.
No one is to blame in this situation - hotels want more benefits, and the travelers are looking for a convenient and comfortable stay. So how might we provide travelers with a sustainable and unique experience without compromising the quality of their trip? Green Exchanger is the answer.
PROBLEM HUNTING
CONTEXT & TRENDS in HOTEL INDUSTRY
KEY PROBLEM
PRODUCT DEVELOPMENT PROCESS
PRODUCT OPPORTUNITY
INSIGHTS via EXTERNAL SIGNALS
IDENTIFY THE OPPORTUNITY GAP
CONCEPT DEVELOPMENT
IDEATION & CONCEPT
ORIGINAL SOLUTION
SCENARIO
TESTING & CONCERN TO ADDRESS
ITERATION
INTERFACE DESIGN
