“The winning team this year created a beautiful reimagination of a bookmark for the modern world. Reading physical books bought from bookstores rarely happens in western countries as people tend to order books online, or use e-readers. In China, however, reading books in cosy stores offer a relaxing haven from buzzing and over-crowded streets and malls. It is still a large part of Chinese culture and with this modern rethink of the traditional bookmark design, it is hoped that a very wide audience will be reached and engaged. Design student Hao Siqi explains, “Our project looked at developing a range of bookmarks that people will find in bookstores. It has a pop-out panel which can be folded into a small rhino origami figurine. We are developing an app that will be enable you to scan the app figurine with a cell phone and take you to a website containing rhino conservation information. The remaining part can be used as a beautiful bookmark and when placed correctly, it would seem as if a tiny rhino is peering from out of the book. People will also be able to donate towards the cause from the accompanying online social and interactive platform. "
“A bookmark like none another”
Now our group are working as founding members in XiMedia, which is founded by Peace Parks Foundation, Mingshu Technology Development (Shanghai) Co., Ltd. and College of Design and Innovation, Tongji University. It works as a bridge of colleges and the public, forming a long-term mechanism for eco-protection and sparing no efforts to set every life free and let them shine bright. We believe with the support from all walks of life, the sun can shine through into more people’s hearts.
See the article posted by Peace Parks Foundation about our project: